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Vote for AEP Ohio’s “Energy is Precious. Let’s Not Waste It” ad; help AEP Ohio win the ‘Crowd Pleaser’ Award

by on August 14, 2013

aeoOhioWastelessVoting ends on August 30!

You can help AEP Ohio win the ‘Crowd Pleaser’ award in E Source’s annual Utility Ad Awards contest.

AEP Ohio’s 2012 print ad was selected as a finalist in the contest. The ad, which features an old refrigerator surrounded by piles of wasted energy, is depicted below:

To vote for AEP Ohio’s ad, the company is asking people to go to E Source’s Facebook page and give the image a “like.”

To access E Source’s Facebook page, click here.

The ad is part of a three-year promotional campaign called, “Energy is Precious. Let’s Not Waste It.” Engauge of Columbus created and produced the campaign in partnership with AEP Ohio Corporate Communications. The goals of the campaign are to help educate customers about the benefits of participating in AEP Ohio’s energy efficiency programs and ways they can stop wasting energy.

Voting ends on August 30th and the winner will be announced during the Awards Luncheon on Sept.19 at the 26th Annual E Source Forum.

This is the 5th year E Source, a utilities consulting firm, has been recognizing and rewarding creative excellence in utility advertising. E Source looks for utility ads that have generated results by increasing brand awareness, website traffic, and program participation — while also being creative.

AEP Ohio’s ad made the cut along with nine other utility ads.

For more information on AEP Ohio’s energy efficiency programs, visit

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